Firstly, what is Internet article marketing? Well, it is a very simple, free and easy to use strategy to drive traffic to your online business. Publishing articles to well-known knowledge site like EzineArticles will help you gain credibility. The power of article marketing is really huge. Which other strategy will let you increase traffic to your online business that is free and that you can do anytime from anywhere in the world. And then it has long term benefits since once your article is published, it will continue to drive traffic and add value to your site for as long as it is on the Internet.
The first tip which is very effective in internet article marketing is the AIDA model. AIDA stands for Attention, Internet, Desire and Action. As you are writing and preparing your articles for submissions, you should try and keep this model in mind. The second tip is to remember to include the 7 Ps. These are Product, Price, Place, Promotion, Position, Preference and very import, People. The first four Ps are very basic in any kind of business, but the last three Ps are mainly focused on article marketing.
A quick and simplified formula for unlocking the power of article marketing is, Brainstorm a great headline, tell your audience what they are about to read, use bullets or points, tell them what they just read, and a strong call to action in the resource box.
Remember to inject the 3 Qs into your article, Quality, Quantity and more quality you must make sure that you have maintained quality in your prospects and get expertise within the key areas for which you are writing about.
Keep your articles between about 400 and 500 words. You do not want too little information and content so that your article is seen as uninformative and not being content rich. You also do not want too much content so that the reader stops reading before they get to your call to action in your resource box.
Do not forget about keyword richness. You must have your keywords in your articles title, body and resource box. This will improve your changes that the search engines mark your article as content rich. Your articles need to pick up as content rich so that they can rank higher on the search engines and so create more free exposure and traffic for your business, website or blog.